Case Study:

Assault Fitness

 

Client Goals

Data capture •  Get event attendees on Assault equipment •  Soft launch new apparel •  Tie in new UFC partnership •  Brand awareness

Strategy

Use a triple-pronged activation model to achieve goals across the entire event and maximize brand visibility

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Results

  • 30x30 outdoor footprint in sponsor row gamifying the use Assault products with an online challenge.

  • 10x20 indoor apparel retail space in vendor village to display new apparel. Products and UFC Partnership were integrated with an AirBike + punching machine activation with guest appearances by Assault UFC Influencers.

  • 300x300 spectator workout area with hourly coached workouts for the duration of the weekend.

  • One full day of branding in event arena with over 10K seats.

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Stak Services Used

Activation strategy, 3D booth rendering, floor plans, graphic and signage design, spatial planning, indoor/outdoor staging, truss, labor, vendor sourcing, on-site installation, production management