Crossfit Games:
Retail Experience
STAK STUDIO CASE STUDY
The CrossFit Games:
The annual worldwide competition to determine the “Fittest on Earth”. Thousands of athletes and fans alike, representing 120+ countries attend this multi-day event to watch athletes of all ages compete in the ultimate test to be crowned the fittest in their respective divisions.
Objective:
The CrossFit Inc retail team needed a 5,000 sqft booth that functioned like a full-scale store: capable of handling heavy foot traffic, offering private changing rooms, and managing substantial back-of-house inventory to serve this audience.
Client
CrossFit Inc.
Show
CrossFit Games 2024
Space
100’ x 50’ Island
challenge
Space planning and layout to serve a high velocity of shoppers. Considerations included, shopping experience, fitting room qty and accessibility, ease of checkout, and overall traffic flow
Optimization of 300+ SKUs within the footprint and back of house location for easy replenishing
Build the store through the night and in less than 24 hours
Approach
We worked side-by-side with the CrossFit team from concept to completion, aligning design with business goals and customer experience.
SKU Layout Optimization
Strategically mapped product categories to encourage exploration and cross-selling.
Grouped SKUs by customer type and movement pattern to mirror the energy and rhythm of the Games.
Designed custom fixtures and displays to highlight key merchandise.
Experience-Driven Flow
Created intuitive paths from entry to checkout that naturally guided guests through product stories.
Installed four checkout stations at high-traffic intersections to minimize wait times.
Engineered circulation patterns that supported both retail efficiency and visual impact.
Seamless Operations
Concealed back-of-house storage for real-time restocking and inventory management.
Used modular components for quick install, teardown, and future reconfiguration.
Balanced aesthetics and logistics for a retail space that looked great and worked even better.
