Ice Barrel:
Immersive experience
STAK STUDIO CASE STUDY
The CrossFit Games:
When recovery is as important as performance. Ice Barrel needed a booth that could stop traffic, communicate the benefits of cold-water immersion, and allow athletes and fans to experience the product firsthand.
Objective:
Design and deliver an experiential booth that allowed athletes and spectators to understand, see, and interact with Ice Barrel products through live demonstrations — while reinforcing brand authenticity and durability
Client
Ice Barrel
Show
Crossfit Games
Space
30’ x 30’
challenge
Custom wood wave wall
Water control
Compact footprint
5 active Ice Barrels
Approach
We partnered closely with the Ice Barrel team to translate their product and brand ethos into a functional, immersive recovery experience tailored to the CrossFit Games environment. From early concept development through onsite execution, our approach was rooted in collaboration, technical precision, and experience-driven design.
Experience-Led Concept Development
Prioritized real-world product interaction over static display.
Designed demonstration zones that felt authentic to the CrossFit community.
Balanced openness and structure to support both engagement and observation.
Functional Product Integration
Engineered a built-in water basin specifically for Ice Barrel demonstrations..
Integrated products seamlessly into the environment so function and form worked together.
Brand-Driven Spatial Design
Constructed a custom wood feature wall that anchored the space visually and emotionally.
Created strong sightlines and visual hierarchy to draw attention from across the show floor.
