Redbull rancher strong:
Event barn

STAK STUDIO CASE STUDY

Red Bull Rancher Strong:

A new fitness competition, where competitors will compete for the best time on a never-before-seen obstacle course. The seven course obstacles have been designed around actions you would endure on your everyday ranch but with a fitness spin to them.


Objective:

Create a bold, two-story barn that embodied Red Bull Rancher Strong’s rugged, high-energy identity. The multifaceted barn was the backbone of the event with a variety of requirements. Serving as the focal point for athlete introductions, the start and finish line,  the podium,  and needing to seamlessly integrate with obstacle course.

Client
red bull

Show
Rancher Strong

Space
50’ x 30’

challenge

  • Raise a "realistic barn" in a rodeo arena

  • Install in 12 hours or less and overnight

  • Required two stories to meet the event requirements

  • Represent the event branding and look as good as it functioned

Approach

Red Bull’s vision for Rancher Strong demanded a high-impact structure delivered with speed, precision, and authenticity.
From the start, our team partnered with the event to align on design, safety, and branding requirements.

Design

  • Aesthetic Details: Wood cladding, logo accents, and high-energy Western ranch look.

  • Structural Integrity: Two-story truss system engineered for strength, speed of assembly, and competition level stability.

  • Functional Layout: Internal stair system and second-level deck/platform for performances, and elevated brand experiences.

Safety

  • Structural Compliance: All trusses, decking, and stair systems engineered to meet load and safety standards.

  • On-Site Protocols: Coordinated crew workflows, safety railings, and secure elevated platforms to protect staff and talent.

Brand Messaging

  • Immersive Storytelling: Every design element reflected Red Bull Rancher Strong’s rugged, bold identity—from materials.

  • Seamless Integration: Logos, signage, and branded elements embedded into the structure for maximum visual impact while keeping the design authentic.