Case Study:

Romwod

 
 

Client Goals

Create a memorable event experience for spectators •  Showcase scientifically proven benefits of ROMWOD •  Appeal to both active and less active event attendees with multiple activations •  Branding •  Data capture •  Retail

Strategy

Utilize spatial planning to include all activation areas within the footprint in a way that flowed seamlessly and transformed the space.

Results

  • Heavily branded 30x60 footprint in sponsor row (double the size of any other sponsor footprint) + 60 foot floor graphic directly next to footprint

  • Outer 2 walls of footprint perimeter contained fully built out ninja warrior course where event attendees could compete for fastest time of the day and overall event

  • Kinetisense + ROMWOD test area designed to test mobility, flexibility, and stability of event attendees to identify their problem areas. ROMWOD movements are the prescribed remedy to improve performance.

  • "Chill Zone" where attendees could relax in the shade on inflatable bean bags and watch the live event coverage on the jumbotron

  • Retail section with available ROMWOD apparel

 
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Stak Services Used

Activation strategy, 3D booth rendering, floor plans, graphic and signage design, spatial planning, outdoor staging, truss, labor, on-site installation, fabrication, production management, outdoor events, brand experiences