Client Goals

Cans in Hand. Staying true to their brand but also relating to CrossFit Community. Family Oriented, Relaxed Brand, Inviting Feel. Open and Approachable Booth Flow while still keeping an Elevated Presence. Unique Booth that would stand out from the rest.

Strategy

Start with an open booth design to encourage event goers to enter the booth at any location and encourage an open and community feel. Family friendly activation was able to be enjoyed by children and adults alike while full service production team enabled the client to arrive on site, load their product in, and focus on sampling during event days.

Results

By using a shipping container with an open front and sides, the booth stood out from all the typical truss structures yet still stood up to the Miami rain and strong wind gusts.
Worked with Zevia's team of product marketers to successfully sample all pallets of full sized product shipped into the event.
Giant wall decal on back wall of shipping container provided clear branding.
Lawn games off to the side allowed for a fun space for event goers to relax and enjoy their beverages.
Custom built fencing helped to connect the side lawn area with the shipping container, hide product stored in the back of house, and complete the backyard feel. The functional gate allowed the Zevia team to easily access back of house and replenish product samples throughout the day.

Stak Services Used

Case Study:

Zevia

Client Goals

Strategy

Results

Stak Services Used